14ct vs 9ct — More Gold Than the High Street
More gold than the high street. It’s on the hallmark.
Most UK high-street jewellery is 9ct gold — 37.5% pure, the legal minimum that can still be called gold. We start at 14ct: 58.5% pure. The same real lab-grown diamonds — just more gold.
9ct vs 14ct, side by side
| High street | The Lab Jewellers | |
| Gold purity | 9ct — 37.5% pure | 14ct — 58.5% pure |
| Hallmark | 375 | 585 |
| The diamond | Real diamond | Real lab-grown diamond — individual IGI grading report included with any piece featuring a centre stone of 1.00ct or above |
| How it’s made | Mass-produced | Made to order, hallmarked in Britain |
More gold for your money
Our gold starts at 14kt — 58.5% pure — against the 9ct that dominates the UK high street at 37.5%. That is a difference you can verify yourself: the hallmark reads 585 rather than 375.
On everything else — more gold for your money
On smaller rings, studs and pendants the online market is keenly priced, so our edge isn’t being the cheapest — it’s the gold. Real, solid 14ct (58.5% pure), not 9ct (37.5%). More gold, real lab-grown diamonds, every piece made to order and hallmarked in Britain.
Every piece, backed up
- Solid 14ct or 18ct gold, hallmarked at the London Assay Office (gold over 1g).
- Real lab-grown diamonds — every piece with a centre stone of 1.00ct or above comes with an individual IGI grading report as standard.
- Made to order, dispatched insured from the UK.