Privacy Policy

Last updated: 21 May 2026

Who We Are

This website is operated by THE LAB JEWELLERS LTD (“THE LAB Jewellers”, “we”, “us” or “our”).

Company number: 16648622
Registered office: 3rd Floor, 86-90 Paul Street, London, EC2A 4NE
Registered in England and Wales
Contact: info@thelabjewellers.com

For the purpose of UK data protection law, THE LAB JEWELLERS LTD is the data controller of personal data collected through this website.

Our Approach

THE LAB Jewellers collects customer data only where needed to handle enquiries, quotes, orders, payment, delivery, customer service, fraud prevention, marketing consent and legal compliance.

For custom jewellery enquiries, customers may send reference images, design ideas, sizing details, budget information and other personal information needed to prepare a quote.

We do not sell customer personal data.

Marketing emails are only sent where legally permitted, such as where the customer has opted in or where a lawful soft opt-in applies.

Information We Collect

We may collect and process the following categories of personal data:

  • Contact details — name, email address, phone number, billing address, delivery address.
  • Order and quote information — items enquired about or purchased, quote details, payment confirmation, delivery details.
  • Custom jewellery enquiries — reference images, design notes, sizing information, budget guidance, deadlines.
  • Customer service messages — the content of any email, message or form submission you send us.
  • Marketing preferences — consent status, subscription history.
  • Payment information — processed by our payment providers (Shopify Payments and any other authorised processor). We do not store full card details.
  • Technical data — IP address, browser type, device information, cookie identifiers and analytics data, collected automatically through our website.

How We Use Your Information

We use personal data for the following purposes:

  • handling enquiries and quote requests;
  • preparing and confirming custom jewellery specifications;
  • processing orders, payments, refunds and deposits;
  • arranging delivery and tracking;
  • providing customer service;
  • complying with our legal and tax obligations;
  • fraud prevention and account security;
  • sending marketing communications where you have opted in or where a lawful soft opt-in applies;
  • improving the website, customer experience and product offering.

Legal Bases for Processing

Under UK GDPR, we rely on the following legal bases:

  • Contract — to fulfil enquiries, quotes, orders and deliveries.
  • Legal obligation — for tax records, hallmarking records and consumer law compliance.
  • Legitimate interests — for fraud prevention, business administration, customer service and limited soft opt-in marketing to existing customers.
  • Consent — for marketing emails (where consent is required) and non-essential cookies.

Who We Share Information With

We share personal data only where needed to operate the business:

  • Shopify — our e-commerce platform and payment processor.
  • Couriers and delivery partners — to dispatch and track orders.
  • Suppliers, jewellers and the Assay Office — only the information required to produce and hallmark the piece.
  • Accounting and tax advisors — for compliance and bookkeeping.
  • Email and marketing platforms — for customer communications and marketing where you have opted in.
  • Law enforcement or regulatory bodies — where required by law.

We do not sell customer personal data to third parties.

How Long We Keep Your Information

We retain personal data only for as long as needed for the purpose collected, including legal, tax and accounting requirements.

  • Order and tax records: typically 6 years from the end of the relevant tax year, in line with HMRC requirements.
  • Quote and enquiry data: typically up to 24 months from last contact, unless an order results.
  • Custom jewellery reference images: retained for the production lifecycle and a reasonable period afterwards for aftercare and dispute resolution.
  • Marketing preferences: retained until you withdraw consent or unsubscribe.

Your Rights

Under UK GDPR you have the right to:

  • access the personal data we hold about you;
  • request correction of inaccurate data;
  • request deletion of your data, subject to legal exceptions;
  • restrict or object to certain types of processing;
  • request a copy of your data in a portable format;
  • withdraw consent for marketing or non-essential cookies at any time.

To exercise any of these rights, email info@thelabjewellers.com.

You also have the right to complain to the UK Information Commissioner’s Office (ICO) at ico.org.uk.

Cookies and Analytics

Our website uses cookies and similar technologies to operate the site, remember your cart, secure checkout, understand site performance and, where you agree, support marketing.

You can accept, decline or manage non-essential cookies at any time through the cookie banner. Essential cookies cannot be switched off as they are required for the website, cart, checkout and security to work properly.

See our Cookie Policy for more detail.

International Transfers

Some of our service providers (including Shopify) may process personal data outside the UK. Where this happens, we rely on recognised transfer mechanisms such as the UK International Data Transfer Agreement, Standard Contractual Clauses or an adequacy decision.

Children

Our products and services are not directed at children under 16. We do not knowingly collect personal data from children.

Changes to This Policy

We may update this policy from time to time. The “Last updated” date at the top of the page reflects the most recent revision.

Contact

Questions about this policy or your data should be sent to info@thelabjewellers.com.